What: Falabella presented its Spring/Summer 2027 season at Market F, its trend space, with a collection built around Latin American identity and a digitally premiered runway show featuring more than 70 models and 120 looks.

Why it is important: Falabella is making Latin American identity a point of difference, positioning the region as a source of fashion creativity rather than a follower of global trends.

Falabella has presented its Spring/Summer 2027 season at Market F, its trend space combining exclusive, national and international brands. The collection draws on colours, textures, prints and silhouettes that reflect Latin American identity, and brings together 20 exclusive international brands.

The selection includes Mango, Byan, VDamiani, Malva, Baobab, Saint Male and Hand Over, alongside collaborations such as Agua Bendita x Falabella and One Dilemma x Sybilla. The season is available at Market F Parque Arauco and on Falabella.com.

The launch was accompanied by the digital premiere of a new edition of Falabella Fashion Live, a runway show presenting the season's Latin American-inspired trends. The event also gathered fashion leaders, content creators and lifestyle figures, including Trinidad de la Noi, Paula Fernández, Carola Montenegro, and Paula and Sofía Mekis.

According to Tatiana Riesle, Marketing Manager at Falabella, the message behind the collection is that "being Latino is in fashion", with Latin America presented not only as a source of trends but as a creative identity capable of engaging with global fashion. The show aims to bring talent from Chile, Peru, Colombia, Uruguay and other Latin American countries closer to Falabella's customers.

IADS Notes: Agua Bendita was already part of Falabella's Exclusive Brands programme before this collaboration. In Lima, Falabella opened a dedicated space at Jockey Plaza for the Colombian swimwear label alongside Especia and Palma Canaria, aimed at a regional appetite for fashion with identity and authenticity (Fashion Network, November 2025). Market F follows the same curated-concept model Falabella uses in beauty, where Beauty F, until now run as spaces inside its department stores, is moving into a standalone store in Viña del Mar (Perú Retail, July 2026). Exclusive capsules are also a repositioning tool outside the region: John Lewis launched a 44-piece collection with Rixo, its largest fashion collaboration to date (Fashion Network, October 2026). Falabella is investing in fashion from a position of strength: in 2025, it and Latin America's four other largest department store groups grew combined revenue 10% and profit 48%, while the format shrank across much of the developed world (The Robin Report, September 2026).

Falabella presents its Spring/Summer 2027 collection with a runway show inspired by Latin identity