What: Falabella expands its Glowbar beauty format in Peru, combining expert advice, immersive experiences, and a curated brand selection to attract younger, trend-driven consumers.

Why it is important: Falabella’s strategy demonstrates the effectiveness of combining digital innovation, curated brands, and immersive retail to capture younger audiences and strengthen market leadership.

Falabella is accelerating the expansion of its Glowbar beauty format in Peru, with plans to open six new stores by the end of 2026. The Glowbar concept offers a differentiated, experiential retail environment featuring expert advice, interactive product trials, and a curated selection of sought-after international brands. This approach has proven effective in attracting a younger, trend-driven audience, with women representing 85% of customers and nearly 20% of visitors aged 18 to 35. The strategy mirrors Falabella’s successful Beauty F format in Chile and Colombia, where immersive, digitally connected experiences and shop-in-shop or standalone stores have driven sustained growth and increased purchase frequency. By investing in specialised beauty formats and omnichannel innovation, Falabella is reinforcing its leadership in high-potential categories and responding to evolving consumer expectations in Latin America’s competitive retail landscape.

IADS Notes: Falabella’s accelerated expansion of its Glowbar beauty format in Peru, with six new stores planned by the end of 2026, underscores the strategic importance of the beauty category in Latin American retail. Glowbar, launched in late 2025, merges expert advice, interactive product experiences, and a curated selection of over 55 international brands, offering an immersive, digitally connected environment that caters to increasingly sophisticated and exploratory consumers. This approach mirrors Falabella’s Beauty F concept in Chile and Colombia, where immersive formats, omnichannel integration, and partnerships with leading brands have attracted younger audiences and driven sustained growth. The beauty segment now draws 85% female customers and nearly 20% aged 18 to 35, highlighting its role in increasing purchase frequency and customer loyalty. Falabella’s regional strategy—combining standalone stores, shop-in-shop formats, and digital innovation—reflects a broader trend among department stores to invest in specialized, experiential retail to capture growth in high-potential categories and reinforce market leadership in a competitive landscape.

Falabella accelerates Glowbar’s expansion in Peru, with six new beauty stores by end-2026