What: Gap Inc. is partnering with Chalhoub Group to launch Gap, Banana Republic and Athleta across the Middle East.
Why it is important: The partnership shows how global brands are using regional operators and digital-first rollouts to enter high-growth Middle Eastern markets with local relevance.
Gap Inc. has entered a strategic partnership with Chalhoub Group to expand Gap, Banana Republic and Athleta across the Middle East. The Dubai-based luxury retailer and distributor will use its regional expertise to support a phased omnichannel rollout, beginning with online launches in the UAE, Saudi Arabia and Kuwait during the rest of the year, followed by physical stores across the region in 2027. Gap Inc. said the partnership reflects its continued investment in the region and its ambition to connect with customers through locally relevant experiences. Chief business and strategy officer Eric Chan said the deal will help bring the group’s modern American style to one of the world’s most dynamic retail regions. Chalhoub Group, which works with brands including Dyson, Fendi, Jacquemus and Sephora, will help adapt the offer to regional consumers and cultural dynamics. The agreement follows Gap Inc.’s March partnership with Fashionata to bring Gap to Australia, reinforcing its renewed focus on global expansion.
IADS Notes: Gap Inc.’s partnership with Chalhoub Group reflects the growing importance of regional operators, digital-first entry models and local relevance in Middle East retail expansion. In August 2026, WWD reported that Chalhoub and Gap Inc. would bring Gap, Banana Republic and Athleta to the Middle East through a phased online rollout in the UAE, Saudi Arabia and Kuwait, followed by physical stores in 2027. Chalhoub’s ability to execute this model is supported by its regional infrastructure: in October 2025, WWD reported that the group was accelerating Saudi expansion through digital investment, rapid e-commerce delivery and a focus on youthful, digitally savvy consumers. Zawya’s January 2026 coverage of Bain & Company’s Middle East consumer products report showed that MENA growth is being led by the UAE and Saudi Arabia, with consumers prioritising convenience, trust, relevance and digital engagement. Forbes’ March 2026 coverage of Primark and Ulta Beauty’s UAE openings showed how international brands can gain traction by adapting Western formats to local preferences. RLC’s October 2025 coverage of Michael Chalhoub further framed the Middle East as a global growth engine where brands must move early, localise and invest in quality experiences.

Chalhoub Group teams up with Gap Inc.