What: Tomás Platovsky will become corporate general manager of Falabella Retail on 1 October, succeeding Francisco Irarrázaval after nearly two decades with the company.

Why it is important: The appointment signals continuity through internal promotion at a moment when Falabella Retail is pushing to nearly double its online sales share and deepen its digital-physical integration.

Tomás Platovsky will become corporate general manager of Falabella Retail on 1 October, succeeding Francisco Irarrázaval after nearly two decades with the company. He joined Falabella in 2007 as Diadora brand manager, quickly moving to lead the sports division before overseeing stand-alone stores, regional management in eastern Chile, and commercial roles across Chile and the region. He later became regional commercial manager for Chile, Peru, Colombia and Argentina, then general manager in Chile, before taking on his new corporate role.

Before Falabella, Platovsky worked at Banco Security and at Lounge, a specialty-store chain where he managed supplier relations in Europe and China; an expected partnership through stock options never materialised, prompting his move. He studied Business Engineering at Chile's Pontifical Catholic University and later completed an AMP at Harvard.

His mandate now spans deepening digital transformation — with online sales potentially reaching half of total revenue — alongside e-commerce, marketplace sellers and Sodimac across Chile, Peru and Colombia, plus evaluating inorganic growth and new stores, particularly in Peru. His appointment followed strong 360-degree performance reviews and was approved by the boards of Falabella Retail and its parent group.

IADS Notes: Francisco Irarrázaval's departure after six years as Falabella Retail's corporate general manager, and Tomás Platovsky's appointment as his successor, were reported by La Tercera in September 2026, which detailed the incoming leader's mandate across Chile, Peru and Colombia. The digital push Platovsky is expected to accelerate builds on momentum already visible at Falabella: Perú Retail reported in September 2026 that the group's technology investment rose 60% during the year, funding AI-driven personalisation, a Sodimac virtual assistant and logistics efficiency gains that are converting spend into measurable returns. The regional priority placed on Peru echoes a wider pattern among Latin American department-store groups, with Modaes reporting in August 2026 that rival Ripley posted a 59.8% second-quarter profit jump on 13.5% growth in its Peruvian retail business, even as its home Chilean market softened. Platovsky's rise through internal promotion also has recent regional parallels: a Press Release in August 2026 announced that Central American group Almacenes Siman had named a 14-year internal veteran as its new CEO, continuing a broader trend of family- and institution-anchored succession among Latin American department-store groups.

Challenges for Tomás Platovsky, new leader of Falabella Retail