NRF 2026: Retail's Big Show Europe, the premier international retail event in Europe, will take place in Paris Sept. 15-17, 2026, for its second edition. Following NRF Retail’s Big Show in New York City and NRF Retail’s Big Show Asia Pacific in Singapore, the Paris event will explore the theme "The Next Now," examining the transformations reshaping European and global retail today and in the years ahead.

Over three days, NRF 2026: Retail's Big Show Europe will focus on the industry’s key growth areas, including intelligent supply chains, personalised customer journeys, circular design, and cross-border collaborations. The event will showcase the latest advancements in retail digitalisation, customer experience, and operational performance across a large exhibition space. Experiential formats, such as guided tours and visits to Parisian concept stores, will further enhance the attendee experience.

For CEOs and C-Level Executives: The VIP Retailers Club

IADS members who are CEOs, C-level executives, or senior retail decision-makers are eligible for an exclusive invitation to the VIP Retailers Club — an invitation-only programme reserved for European retail leaders attending NRF Europe.

Selected participants receive a complimentary VIP Retailers All-Access Pass, granting full access to conferences, networking experiences, and the exhibition.

The VIP Retailers Club includes:

• Exclusive access to the CEO Lounge, a dedicated executive space sponsored by Vusion
• Peer-to-peer networking with senior retail leaders across Europe
• Access to the VIP Retailers networking platform
• Retail Executive Mornings — early access to the CEO Lounge before the exhibition opens each day
• Executive Networking Lunch
• Curated Expo Tours guided specifically for retail executives
• NRF Europe In-Store Tours in Paris
• The option to extend an invitation to one additional executive from your organisation

Click here to view the VIP Retailers Club Digital Invitation

Participation is by invitation only and subject to validation. To request an invitation for yourself or eligible executives in your team, email us.

Upcoming Conferences

15-17 September 2026: NRF 2026 - Retail's Big Show Europe, Paris, France.

We have privileged conditions for our members — and CEOs or C-level executives may apply for an exclusive VIP Retailers Club invitation, including a complimentary All-Access Pass. 
(Questions? email us)

Visit the NRF Europe Website