This report from Internet Retailing highlights that the real influencers aren't those staring up from our phones in a flurry of emojis – they're the people standing right in front of us.  51% of consumers trust a recommendation from their friend or partner more than any other source of advertising. In contrast, just 3% trust an influencer's brand recommendation. But, as this whitepaper explores, 44% of retailers still see the latter as one of their top five most important marketing channels.

Full report below

full report: Why all customers are influencers