Published by Business of Fashion on 28 April 2020

When the lockdown orders came, many retailers needed just hours to close their stores. Reopening them, and winning back customers, could take months. Some of the old rules still apply: give people a reason to visit and treat them well, and they'll open their wallets. Other emerging bits of conventional wisdom are brand new: services like curbside pickup and personal shoppers are going to be more common, and not just at luxury boutiques. For many brands, stores will now serve e-commerce operations rather than the other way around. Only one thing is certain: when people emerge from their homes to shop, the stores they visit will be radically different.

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Full article: What will stores look like when they reopen?