Published by Vogue Business on 26 May 2020

The pandemic has been credited for accelerating e-commerce, but as stores begin to reopen, tech is also pushing innovation in physical retail. Retailers are increasingly considering digital tools to navigate toward a "new normal" in which they can safely make sales to stay afloat. With e-commerce not making up the difference lost to lockdown, the technology offers a lifeline, especially for smaller, local stores that might not have a robust online presence.

New technologies can aid in "social-distance selling" by helping retailers limit physical contact, reduce time spent in stores, avoid large groups of people and even utilise stores to fulfil online orders. Some of these technologies are still unproven; others are in the early stages of adoption. But use cases suggest they can help retailers recoup sales and increase customer confidence.

Full article below

full article: The tech behind 'social-distance selling'