Social commerce in China

Articles & Reports
 |  
Jul 2020
 |  
Save to favorites
Your item is now saved. It can take a few minutes to sync into your saved list.

From emarketer.com


Social commerce in China
Social commerce in China


Retail social commerce sales in China will grow this year, accounting for 11.6% of total retail ecommerce sales in the country. Social commerce has been more prominent in China than in the US ($186.04 billion in 2019 vs $19.42 billion). Investment in the social commerce space by Tencent's WeChat -particularly with its lite apps called Mini Programs -has helped. To date, many major online retailers and brands in China have created Mini programs to sell their products directly within the WeChat platform.

A majority of social buyers in China are shopping via their mobile devices. And many digital storefronts start off on mobile layouts -whereas in the US, the inverse is true. Online retailers often focus on developing a site first and then transition to mobile.


article: In China, Social Commerce Makes Up 11.6% of Retail Ecommerce Sales