By Madeleine Streets on 30 June 2020 for Footwear News

While many consumers are openminded about returning to stores soon, a new survey by measurement technology company MySizeID finds that a few specific measures could help increase customer comfort and attract shoppers to brick-and-mortar. Making the in-store experience a welcoming and appealing proposition is critical if retailers hope to recoup lost sales. Many shoppers want to wait and see what retailers are doing before they step foot inside a physical location. Of those surveyed, 30% said they would return immediately upon reopening; 26% would wait two weeks after reopening; and 26% would wait longer than a month to return.

article: Safety protocols & improved fit guidelines: the key to getting consumers back?