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Keeping markets under close watch, IADS collected innovative concepts such as unique transformative experiences presented by stores as shoppers demand physical connectivity and community following the isolation of the pandemic.

Check out how retailers are drawing customers back into stores through these unconventional experiences that can only be appreciated physically in stores.

![Retail Review # 4: Lacoste 

Lacoste, Los Angeles

Lacoste Melrose Place has launched the Lacoste Country Club, an elaborate retail offering with a shopping experience that provides a fresh take on country club vibes. The store will be reimagined every 6 weeks with new product assortments and varying themes.

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![Retail Review #4: Browns 

Browns, London

The London store offers four storeys of experiences with integrated augmented retail technology as an omnichannel unifier. The flagship includes a restaurant, courtyard, and a clubhouse that is only available to VIP customers where they can chat with their stylists at the bar. A pop-up space called “the focus room” allows specific brands to be showcased.

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Camp, United States

The stores are staged to transform the space into universes such as campgrounds with activities that appeal to children and families. Some spaces are sponsored, allowing brands a chance to stand out from the rest. Regular events are held in-store and online to keep customers returning.

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![Retail Review #4: DFS 

DFS, China

DFS Hainan hopes to reproduce the wonders of the world in its new “The World in a Day” themed store. The concept is meant to allow Chinese customers unable to travel internationally to experience attractions based on Venice, Paris, Sydney, and Macao themes.

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![Retail Review# 4 : snow peak 

Snow Peak, United States

The new Japanese-inspired hybrid store in Portland encompasses retail experience, a restaurant and the new headquarters all in one place. The concept features event spaces and an outdoor patio. The showroom displays products so customers can easily imagine their practical use.

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![Retail Review #4 : Miele 

Miele, Australia

The German appliance manufacturer opened a new ‘Experience Centre’ near Melbourne that allows customers to host in-store dinner parties to test out the appliances. Customers also have access to the M Chef technology which uses sensors to cook almost anything to perfection. The concept mixes retail, DIY, and experience all in one.

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