Operationalising customer data
From McMillan Doolittle on 22 June 2020
Now is the moment for brands to prioritize listening to their consumers above all else.
There are important behaviors that can help companies reinforce their value proposition and license to communicate to consumers:
- using customer data to cultivate a relationship instead of a transaction
- developing solutions to turn channel engagement into quantitative insights
Read the full article using examples from Nike and Zara
article: Operationalizing Customer Data: Examples From Nike and Zara
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