LVMH Greater China group president Andrew Wu at the BoF China Summit

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Apr 2019
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Published by Business of Fashion on 2 April 2019


2019 ARTICLE APRIL LVMH Greater China group president Andrew Wu at the BoF China Summit
2019 ARTICLE APRIL LVMH Greater China group president Andrew Wu at the BoF China Summit


SHANGHAI, China —  In luxury industry circles, some describe him as their 'China Oracle'. As LVMH group president of Greater China, Wu certainly has an intimate understanding of Chinese luxury consumers and the forces that shape their purchasing decisions. The diverse and very dynamic nature of this vast consumer base was the focus of a conversation with Wu at the third annual BoF China Summit, supported by the Savannah College of Art and Design (SCAD).


full interview of Andrew Wu


video of Andrew Wu at bof china summit 2019