By Clare Press on 17 December 2019

According to the Ellen MacArthur Foundation, clothing production doubled in the 15 years from 2000. We produce more than 100 billion garments per year. During the same period, clothing utilisation – the amount of wear we get from clothes – dropped by 36 per cent. It is called single-use fashion: we are buying clothes to throw away, and churning through resources to produce them. This is the context for brands stepping up their sustainability innovations and setting bolder goals for circularity and carbon neutrality. Consumer demand is spurring them on. Yet the word 'sustainable' means different things to different people. It depends on your criteria.

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