Gen-Z's evolving retail priorities
By BoF on 1 July 2020
A new report created by Afterpay, in partnership with trends forecasting agency The Future Laboratory, combines raw consumer data with industry expertise and trend analysis to provide a comprehensive view of Gen-Z's approach to and impact on retail. Examining how Gen-Z's retail priorities are evolving, from their preference for purpose-driven brands to a rejection of old ideals of wealth and status, the report identifies three macro-trends that Afterpay data indicates are transforming how younger consumers interact with product and what motivates their purchasing decisions:
- Anti-Status Money
- Community Commerce
- Programmable Realities
Read the full article for details
article: Gen-Z's evolving retail priorities
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