Gen Z isn't ready to rent clothes -yet
By Lucy Maguire on 6 July 2020 for Vogue Business
Gen Z, young people aged 7 to 23, love resale sites such as Depop -which the majority of its users are Gen Z according to the company. However they are proving slower to embrace online rental platforms like Rent the Runway. Gen Z consumers cite a lack of one-of-a-kind assortment, the barrier of subscription payments and the total absence of ownership as reasons to stick to resale over rental.
article: Gen Z isn't ready to rent clothes -yet
Related posts
AI and the extinction of retail
AI and the extinction of retail
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
IADS Exclusive: Sustainability as financial discipline
IADS Exclusive: Sustainability as financial discipline
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript