Published by Vogue Business on 17 March 2020

Amid a moratorium on events and calls for more sustainable practices, tech that facilitates virtual fashion presentations is thrust into the spotlight.

Key takeaways:

• Videos are the most developed vehicle for viewing fashion shows remotely, but there is opportunity for more creativity and exploration.
• Virtual showrooms, which make use of 360-degree imagery, allow for better data and communication between brands and buyers.
• Additional technologies, like virtual reality and haptic gloves, are in development but are not yet as accessible.

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Full Article: Forced cancellations jumpstart virtual fashion technology

Bonus: Fashion and beauty brands are taking AR more seriously

With the backing of big tech, augmented reality is becoming table stakes for fashion and beauty brands.

Key takeaways:

• Augmented reality is driving sales on top of engagement for fashion and beauty brands that are investing in the technology, either through social media platforms or on their sites.
• On e-commerce sites, viewing 3D models in AR increases conversion by up to 250 per cent.
• While AR skills are still nascent, tech platforms are investing in tools to make it more accessible.

full article: Fashion and beauty brands are taking AR more seriously