What: Coresight conducted a research on socially and environmentally-conscious customers in China.

Why it is important: While this echoes the findings of Forrester Research for the West (presented to CEOs in January 23), it also shows that this sentiment is growing in this part of the world.

Meaningful consumption, linked by 48.4% of respondents to brands reflecting personal values, sees Chinese consumers willing to pay more for environmental sustainability, ethical labor, and local business support. Meanwhile, fewer consumers are avoiding public places due to COVID-19, and despite a drop in retail activities, the trend remains stable over a month. rands with ethical stances are vital for many shoppers, and there's a marked preference for those supporting local enterprises, hinting at a desire for community and authenticity. Retailers partnering with local entities can enhance trust and loyalty.

Focus on meaningful consumption in China - Report