Published by Business of Fashion on 9 March 2020

Over the past year, one very specific outfit has infiltrated all corners of the celebrity world: the sweatsuit. Sweatsuits, and their counterpart, the tracksuit, were sportswear staples back in the 1970s. Hip-hop culture helped catapult them into everyday attire in the 1980s, and the luxury sweatsuit emerged as a trend in the 1990s. Today's sweatsuits are fitted but not tight, and drape over the body without being oversized. They tend to be one colour, often pastel hues, with minimal branding.

In more recent years, sweatsuits started to blow up alongside the wider shift toward more casual dressing, with finance officers trading in their peacoats for puffer vests, women proudly wearing yoga pants outside the gym and designers putting sneakers on the runway. "They've gone from something you wore on the couch to an every-day, ready-to-wear must-have," said Shefali Shah, chief merchandising officer of the athleisure boutique Bandier, which has seen double-digit growth in its sales of sweats.

Plus, bright sweatsuits are the perfect Instagram bait. And for the Netflix-and-chill generation who subscribe to the belief that staying in is the new going out, a fashionable sweatsuit that is both comfortable and photogenic is a must.

Read full article below

Full Article: Everyone loves sweatsuits and fashion is cashing in