Published by Coresight Research on March 2020

Our latest US consumer survey, undertaken on March 25, provides an update on consumer behavior and sentiment amid the coronavirus crisis.

• Almost half of US consumers (45.7%) are now extremely concerned about the outbreak, up 10 percentage points in just a week.
• Some 9.1% said they had already lost their jobs because of the coronavirus outbreak, up from 4.2% last week. Job losses peak among younger adults.
• We saw a big week-over-week uptick in the proportion saying they are buying less of certain categories, with close to half saying they are cutting back in some areas.
• Fully 95% of respondents now avoid public areas or travel, up from around 85% one week earlier.

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Full article: Coronavirus Insights: US Survey Update