Collusion: the inclusive & exclusive line of Asos

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Feb 2020
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collusion by asos
collusion by asos


Designed in conjunction with six creative collaborators — students, stylists, activists, image-makers and authors — experimental clothing line Collusion is blurring the lines of shapes and gender.

Taking into consideration the results of extensive research into the non-negotiable values of Gen Z, the brand's price point starts at £5, the pieces are gender-fluid and size inclusive, the collections are animal-free and the majority of the cotton used is sustainably sourced.

Launched in 2018 and constantly evolving, a new lineup of diverse creatives will collaborate each season to create a collection that not only speaks to, but is for, everyone.

The collections are available exclusively at ASOS.com


https://www.collusion.com/about