What: The Mall Group’s Main Group won two major international awards for innovation and marketing leadership at the International Finance Awards 2025, recognising its achievements in digital transformation and customer experience.

Why it is important: The awards recognised the use of art and experiential retail to attract customers and differentiate their brands.

The Mall Group has been recognised for its outstanding innovation and market leadership, winning the Most Innovative Mall Group – Thailand 2025 and Best Women CMO – Mixed-Use Retail & Lifestyle Developers – Thailand 2025 at the International Finance Awards 2025. These accolades highlight the company’s successful integration of advanced technologies such as AI, AR, IoT, and machine learning to create seamless online-offline experiences and solve consumer pain points. Notable innovations include the Cross-Border Points project, AR Navigation & Gamification, i-Reserved Parking, the M AI Agent, and the Gourmet Market Smart Cart, all of which have significantly improved customer engagement, satisfaction, and operational efficiency. The awards also underscore the visionary leadership of Ms. Waralak Tulaporn, whose customer-centric strategies and commitment to digital transformation have propelled The Mall Group to the forefront of Thai retail. By embracing Retailtainment and Smart Retail concepts, the company continues to set new benchmarks for experiential retail and customer loyalty in a rapidly evolving market.

IADS Notes: The Mall Group’s achievements are part of a broader pattern of innovation recognised across the industry. Its AR Navigation and i-Reserved Parking services, honored at the Asian Technology Excellence Awards 2025 (Press Release, Sep 2025), exemplify the impact of digital solutions on customer engagement. The company’s comprehensive transformation strategy, including AI and AR integration, was celebrated at the Future Trends Awards 2025 (Bangkok Post, Mar 2025). Recognition for influencer-driven campaigns and omnichannel strategies at the Thailand Influencer Awards 2025 (Press Release, Oct 2025) further highlights its digital leadership. Visionary leadership, as profiled in Monocle (Sep 2025), and a focus on cultural and experiential differentiation, as noted by Inside Retail (Jun 2025), have positioned The Mall Group as a model for innovation and customer experience in Asian retail.

The Mall Group won two major international awards for innovation and market leadership