What: Supaluck Umpujh's interview and reflexions about 2020 – 2021 challenges

Why it is important: The Mall announced the launch of a digital store by the end of March

Supaluck Umpujh, Chairwoman of The Mall and dubbed by Fortune "the iron butterfly", reflects about the challenges caused by the Covid-19 outbreak. Among other measures, the "power of love" campaign allowed to unite both suppliers, local partners and staff, into setting up the appropriate responses to the emergency crisis. It allowed the group to limit losses to -20% last year, a good performance relatively to competition.

She also took this opportunity to announce the launch of The Mall's first ever digital store, to be made available at the end of March 21.

The Mall CEO interview