What: Chef Danny Khezzar is bringing his SHEESH street food concept to Manora Geneva, introducing a high-profile culinary experience to the department store’s restaurant.

Why it is important: This move highlights how department stores are leveraging celebrity chefs and innovative food concepts to attract customers and differentiate their environments.

Manora Geneva is elevating its dining experience by welcoming Chef Danny Khezzar and his acclaimed SHEESH street food concept to its restaurant. This collaboration introduces a dynamic, chef-driven culinary offer within the department store, blending the appeal of street food with the prestige of a Michelin-starred chef. The initiative is designed to draw new audiences, increase dwell time, and reinforce Manora’s position as a destination for both shopping and high-quality dining. By integrating a high-profile chef and a contemporary food concept, Manora Genève is responding to evolving consumer expectations for experiential retail and memorable in-store experiences. This approach not only differentiates the store from competitors but also aligns with the broader trend of department stores using innovative hospitality partnerships to drive engagement, footfall, and customer loyalty in a rapidly changing retail landscape.

IADS Notes: The arrival of chef Danny Khezzar’s SHEESH street food concept at Manora Genève exemplifies the growing integration of high-profile culinary experiences within department stores to enhance customer engagement and drive footfall. In March 2026, Korean department stores were highlighted for using food as an experiential anchor and competitive advantage, transforming their spaces with innovative culinary programming to attract diverse audiences (Korea Bizwire, March 2026). John Lewis’s February 2026 partnership with Benugo to overhaul in-store restaurants further reflects the sector’s shift toward hospitality collaborations and experiential dining as key differentiators (Retail Week, February 2026). Galeries Lafayette’s June 2025 collaboration with Air France for an ephemeral rooftop restaurant showcased how unique brand partnerships and prime locations can create memorable, destination-worthy experiences (Capital, June 2025). Similarly, Wegmans’ August 2025 launch of a fine-dining restaurant in its Manhattan flagship illustrated how integrating high-end foodservice into retail environments can build loyalty and attract new audiences (Grocery Business, August 2025). Finally, Forbes’ April 2025 analysis emphasised the importance of community-driven experiences, with hospitality and food concepts playing a central role in the reinvention of department stores as compelling, differentiated destinations.

Manor in Geneva is partnering with Michelin chef Danny Khezzar for street food concept