Galeries Lafayette names Alexandre Liot Deputy CEO, Alix Morabito to lead Offer and Purchasing

Member News
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Sep 2025
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WWD

What: Galeries Lafayette has promoted Alexandre Liot to deputy CEO and Alix Morabito to director of offer and purchasing as part of a strategic leadership renewal.

Why it is important: Strengthening the executive team enables Galeries Lafayette to accelerate its investment, customer experience, and international ambitions.

Galeries Lafayette has announced significant changes to its executive committee, elevating Alexandre Liot to deputy CEO in charge of operations and appointing Alix Morabito as director of offer and purchasing. These moves follow the appointment of Arthur Lemoine as CEO in June and signal a renewed focus on operational excellence and strategic purchasing. Liot, a company veteran, will now oversee operations across the entire store network, building on his experience managing key locations and leading customer experience initiatives at the flagship Boulevard Haussmann store. Morabito, with a strong background in buying and merchandising, will shape the group’s offer and purchasing strategy, reporting directly to Lemoine. The appointments come as Galeries Lafayette invests heavily in both physical store refurbishments and digital channels, with €100 million dedicated to modernization over the next five years. The retailer is also expanding internationally, with new stores planned for Mumbai and New Delhi, while continuing to enhance its luxury and fashion positioning to attract both local and global customers.

IADS Notes: Galeries Lafayette’s leadership renewal, including the promotions of Liot and Morabito, builds on the July 2025 appointment of Arthur Lemoine as CEO, reflecting a careful balance between heritage and innovation (WWD, July 2025; Press Release, July 2025). This new executive structure supports the €400 million investment plan announced in November 2024 and detailed in February 2025 (Challenges, Nov 2024; Le Figaro, Feb 2025), which is modernizing the store network and flagship locations. The strategy is closely linked to the retailer’s international expansion, particularly in India (Challenges, Nov 2024; LSA Conso, Oct 2024), and its focus on customer experience and experiential retail, as evidenced by recent influencer partnerships and double-digit growth at the flagship (Fashion Network, Aug 2025 & July 2025). These developments position Galeries Lafayette as a leader in global retail transformation, blending tradition with forward-looking strategy.

Galeries Lafayette names Alexandre Liot Deputy CEO, Alix Morabito to lead Offer and Purchasing