What:  Falabella launches a curated space in Lima featuring three leading Colombian fashion brands as part of its Exclusive Brands programme.

Why it is important: Falabella’s approach highlights the effectiveness of integrating exclusive international brands to drive growth and differentiation in key Latin American markets.

Falabella has unveiled a dedicated space at its Jockey Plaza store in Lima, Peru, showcasing three prominent Colombian fashion brands—Agua Bendita, Especia, and Palma Canaria—under its Exclusive Brands program. This initiative brings Colombian design to the forefront, emphasising creativity, artisanal craftsmanship, and sustainability. The launch event, inspired by the vibrant aesthetics of Colombia’s Caribbean and Pacific coasts, attracted designers, industry guests, and fashion enthusiasts, reinforcing the appeal of culturally rich and purpose-driven fashion. Each brand offers a distinct perspective: Palma Canaria focuses on handcrafted textures and natural fibres, Agua Bendita presents nature-inspired swimwear, and Especia delivers versatile, feminine silhouettes. By curating these brands, Falabella not only supports the international expansion of Latin American designers but also responds to a growing regional appetite for fashion with identity and authenticity. This move strengthens Falabella’s positioning as a leader in bringing exclusive, differentiated experiences to its customers and underscores the evolving landscape of department store retail in Latin America. 

IADS Notes: Falabella’s introduction of Colombian brands in Peru is a clear example of its cross-border expansion and curated retail strategy, with Peru now accounting for a significant share of regional revenue (Perú Retail, June 2025). The company’s focus on exclusive international brands and enhanced in-store experiences, as seen with previous initiatives like Mercadito Español (Press Release, November 2024), demonstrates its commitment to differentiation. Investments in logistics and digital integration in Colombia (America Retail, February 2025) and Mallplaza’s specialty retail growth in Peru (Perú Retail, March 2025) further support this approach, while regional trends in multi-format and cross-border retail (Modaes, July 2025) confirm the effectiveness of these strategies.

Falabella presents three Colombian fashion brands