Falabella launches a new channel for younger generations
What: Falabella Play will air on Falabella.com with interviews and live music.
Why is it important: While increasing online traffic, the retailer aims to create a community and better understand its younger customers.
Falabella Play will broadcast on Mondays, Wednesdays and Fridays on Falabella.com, as well as YouTube, Tik Tok, Instagram, Facebook and Twitch.
Falabella Play: New multiplatform channel designed for young people
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