What: Eléonore de Boysson, a former LVMH executive, becomes the first woman CEO of El Palacio de Hierro, succeeding Juan Carlos Escribano and leading 15 luxury department stores in Mexico.
Why it is important: De Boysson’s appointment signals a strategic shift for El Palacio de Hierro, leveraging international luxury experience to drive innovation, customer experience, and market leadership in Mexico.

El Palacio de Hierro has appointed Eléonore de Boysson as its new CEO, marking the first time a woman will lead the iconic Mexican department store group in its 135-year history. De Boysson, who brings over 25 years of experience from LVMH, Louis Vuitton, DFS/Samaritaine, Disneyland Paris, and BCG, succeeds Juan Carlos Escribano, whose decade-long tenure saw the company’s transformation into a leading luxury omnichannel retailer. Her arrival comes at a time of strong financial performance, with the group reporting double-digit revenue and profit growth, robust digital sales, and continued expansion of its luxury footprint. De Boysson is expected to focus on enhancing customer experience, consolidating omnichannel strategies, and embedding sustainability and social responsibility into operations. The leadership change reflects El Palacio de Hierro’s ambition to reinforce its position as Mexico’s premier luxury retailer and to align with global best practices in innovation and service.

IADS Notes: El Palacio de Hierro’s appointment of Eléonore de Boysson as CEO marks a historic leadership transition and a strategic move to reinforce its luxury positioning and international best practices. As reported by Press Release in May 2025, de Boysson brings extensive experience from LVMH, Disney, and Boston Consulting Group, becoming the first woman to lead the company in its 135-year history . Modaes in July, April, and February 2025, as well as Fashion Network in June 2025, highlighted the group’s robust financial performance, with double-digit revenue and profit growth, strong digital sales, and continued expansion of its luxury footprint . Modaes in September 2024 and January 2025, and Press Release in January 2025, detailed investments in flagship stores, next-generation POS, and omnichannel strategy, alongside partnerships with luxury groups like LVMH and OTB . Fashion Network in June 2025 and Press Release in May 2025 emphasized El Palacio de Hierro’s commitment to gender equality, social responsibility, and ESG, with the CEO appointment serving as a milestone for diversity in Mexican retail . Finally, Quién in February 2025 and Modaes in October 2024 described the company’s innovative marketing, exclusive brand partnerships, and expansion of luxury offerings, reinforcing its premium positioning in a growing market .

Eleonore de Boysson: a portrait