What: El Corte Inglés has expanded its e-commerce platform to include France, following recent launches in Ireland, the UK, and the Netherlands.

Why it is important: This expansion signifies El Corte Inglés' strategy to become a major marketplace for Spanish brands, targeting tourists who want to purchase brands they discovered during their travels and promoting the group's own brands.

El Corte Inglés has activated its French e-commerce platform, adding to its recent expansions in Ireland, the UK, and the Netherlands. The goal is to establish itself as the go-to marketplace for Spanish brands, including El Ganso, Desigual, and Hispanitas, as well as its own brand Sfera. The platform also features international brands such as Nike. The move aims to cater to tourists who want to buy products they encountered in Spain. In the fiscal year ending February 2013, El Corte Inglés' websites saw a 11.6% increase in visits, reaching EUR 137 million.

El Corte Inglés opens e-commerce to France