What: El Corte Inglés launches a comprehensive campaign for Aïd al-Fitr, featuring tailored services, tax-free shopping, and halal products to attract and retain international shoppers from Morocco.

Why it is important: This initiative demonstrates how leading retailers are leveraging cultural events and personalised experiences to drive international tourism and sales.

El Corte Inglés is intensifying its focus on international tourism by launching a dedicated campaign for Moroccan visitors during Aïd al-Fitr, a period marked by festive shopping and travel. The retailer is offering a suite of tailored services, including a reward card with a 10% discount, personal shoppers, and custom tailoring, all designed to enhance the shopping journey for this key customer segment. The campaign also features hands-free shopping, expedited tax-free refunds of up to 15.7%, and a curated selection of halal products in select stores, reflecting a deep understanding of cultural preferences. Beyond retail, El Corte Inglés enriches the visitor experience with premium gastronomic offerings and complimentary Spanish tapas, further strengthening its appeal. These efforts are part of a broader strategy to foster loyalty among international shoppers and reinforce the brand’s position as a destination for culturally diverse clientele. By aligning its services and product mix with the needs of Moroccan tourists, El Corte Inglés is setting a benchmark for customer-centric innovation in European department stores.

IADS Notes: El Corte Inglés’s targeted campaign for Moroccan visitors during Aïd al-Fitr exemplifies the retailer’s broader strategy of leveraging cultural milestones and personalised experiences to attract international shoppers. As highlighted by WWD in February 2026, Ramadan and Eid have become pivotal retail seasons, prompting leading retailers to invest in culturally adapted offers and exclusive services. El Corte Inglés’s approach—combining dedicated welcome services, tax-free shopping, personal shoppers, and a tailored halal assortment—reflects the company’s ongoing transformation, as seen in its Gen Z-focused experiential initiatives in Madrid (Modaes, May 2025) and its €3 billion investment plan for store modernisation and digital innovation (Modaes, July 2025). The retailer’s commitment to operational excellence and customer-centricity is further reinforced by its digital campaigns, such as the immersive Pinterest experience (Control Publicidad, January 2026), and its focus on staff training and service quality during peak periods (Valencia Plaza, October 2025). Collectively, these efforts position El Corte Inglés as a leader in adapting to evolving consumer expectations and maximising the commercial potential of key cultural and festive moments.

El Corte Inglés is targeting Moroccan visitors during Aïd al-Fitr