El Corte Inglés bets on the DIY trend
What: The Spanish retailer partners with Mondial Tissus, a French retailer selling fabrics and sewing material, with a 70 sqm corner in Pintor Sorolla store in Valencia.
Why it is important: El Corte Inglés is seeking to diversify its offer by surfing on the homemade trend, accelerated by the health crisis. Mondial Tissus – which has doubled the number of sewing machines sold in 2020 – will organise 'Do it yourself' workshops.
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