What: a Cloud Awards for the Breuninger-funded start-up

Why it is important: innovation is key to remain relevant in retail and Breuninger proves that a historic retailer can also shine in the start-up world

Congratulations Breuninger! autoRetouch was named "most promising start-up of the year" at the Cloud Awards in USA. The start-up, founded one year ago, is a fully automated, AI based solution for image processing automation, revolutionising how classic product images are edited for use in e-commerce.

"The autoRetouch award vindicates our decision as a leading fashion and lifestyle company to invest in this innovative start-up as well as digital business models," said Holger Blecker, CEO at Breuninger. "We at Breuninger believed in the digital image editing technology developed by autoRetouch right from the outset and I am very happy for the entire team that this development is now gaining the industry recognition it deserves!"

Breuninger-funded start-up autoRetouch wins prestigious Cloud Award (eng)

Von Breuninger finanziertes Start-up autoRetouch gewinnt renommierten Cloud Award (german)

Learn more about autoRetouch (IADS members only):

• AI Image Processing: "autoRetouch"
• Breuninger invests in start-up