What: Boyner’s new Tersane Istanbul store blends fashion, art, and technology to create an innovative, experience-driven retail destination.

Why it is important: By integrating art, technology, and curated brands, Boyner is setting a new standard for destination retail, aligning with global trends in lifestyle and community-focused shopping.

Boyner has opened its latest flagship at Tersane Istanbul, a location that fuses contemporary architecture with the city’s rich cultural heritage to deliver a next-generation retail experience. The store is designed as a “living” space, where fashion, art, and technology converge to create an environment that is both inspiring and emotionally engaging. With a carefully curated portfolio of global and local brands—including newcomers like Ted Baker, Michael Kors, and Pip Studio alongside icons such as La Mer and Tommy Hilfiger—Boyner offers a diverse assortment that appeals to a wide range of shoppers. The store’s layout and atmosphere are crafted to encourage discovery and repeat visits, while the integration of Costa Coffee as a social hub further enhances the sense of community and lifestyle appeal. This approach not only reflects Boyner’s commitment to innovation but also positions the retailer at the forefront of experiential, destination-driven retail in Turkey.

IADS Notes:  Boyner’s new Tersane Istanbul store exemplifies several of the most significant trends shaping experiential retail today. As detailed by The Robin Report (January 2025) and Forbes (July 2025), leading retailers are increasingly blending fashion, art, and technology to create immersive, emotionally engaging environments that go beyond traditional shopping. This approach is echoed in the transformation of retail spaces into lifestyle and community hubs, as highlighted by Forbes (April 2025) and Inside Retail (April 2025), where innovative architecture and cultural integration are central to attracting diverse audiences. Boyner’s strategy of curating a mix of global and local brands, including exclusive partnerships, mirrors moves by other luxury retailers such as Holt Renfrew (WWD, January 2025) to differentiate their assortments and broaden appeal. The importance of emotional connection and storytelling in building loyalty and evolving the customer experience is reinforced by insights from Fashion Network (May 2025) and Inside Retail (May 2025), which show how experiential engagement is becoming a core pillar of retail transformation. Finally, the convergence of retail, gastronomy, and social interaction—demonstrated by the inclusion of Costa Coffee and vibrant event programming at Boyner Tersane Istanbul—aligns with trends identified by Inside Retail (January 2025) and Freiburger Wochenbericht (September 2025), where third spaces and hybrid concepts are redefining what it means to create a destination retail environment.

Boyner opens a new flagship store in Tersane