What:  Boyner is expanding its collaboration with the Community Volunteers Foundation (TOG) into a year-long culture and arts program at the Hatay Youth Campus, funded in part by shopping bag sales revenue.

Why it is important: The program shows Boyner scaling a one-off NGO collaboration into a sustained, multi-year commitment, echoing the structured cohort model it built with UNDP Türkiye's She LAB program.

Boyner is extending its collaboration with the Community Volunteers Foundation (TOG) to the Hatay Youth Campus, transforming last year's SanatİST project into a year-long culture and arts program. The first gathering, an "Impact Camp" held between September 1 and 4, brought together 23 young people from Hatay and other Turkish cities for workshops, expert-led talks and peer exchange, with participants expected to carry what they learned back to their home cities. A portion of revenue from shopping bag sales in Boyner stores will fund cultural and artistic activities at the campus throughout the year, which plans to reach more than 400 young people through workshops, gatherings, trips and music events.

Aslı Demir Gönül, Boyner's Deputy General Manager of Marketing and Brand Management, framed culture and art as central to the company's long-term social benefit approach, describing the aim as giving young people a space to create, learn and develop ideas together. TOG General Manager Seçkin Karataş said the Hatay Youth Campus offers a living space for young people to reconnect and design a shared future, and that the expanded collaboration with Boyner will support social solidarity through year-round production processes.

IADS Notes: Boyner's collaboration with TOG at the Hatay Youth Campus extends a pattern of building long-term social investment and brand identity through cultural and creative programming rather than one-off activations. The retailer's earlier partnership with UNDP Türkiye on the She LAB sustainability-leadership program, reaching 250 young women through mentorship and hands-on training (Press Release, February 2025), shows a comparable model of NGO collaboration scaled to a defined cohort over time. Boyner's broader emphasis on creativity and culture as brand pillars is also visible in its Art Pieces initiative, which has expanded artist collaborations on limited-edition tote bags into a fifth series (Press Release, June 2026), and in a dialogue-free brand film built around themes of shared belonging (Press Release, August 2026). Together, these examples place the Hatay Youth Campus partnership within a broader Boyner strategy that combines NGO collaboration, artist-led creativity and cultural storytelling to generate both community impact and brand narrative.

Boyner brings young people together with culture at the Hatay Youth Campus