What: Bloomingdale’s and Burberry have launched an immersive holiday collaboration featuring exclusive products, experiential retail, and a multi-channel marketing campaign.

Why it is important: The campaign highlights the increasing importance of immersive retail and multi-channel marketing in differentiating luxury brands.

Bloomingdale’s and Burberry have joined forces for the holiday season, unveiling a comprehensive collaboration that transforms the Bloomingdale’s 59th Street flagship into a showcase for Burberry’s craftsmanship and British heritage. The partnership features a dramatic takeover of the store’s facade with a giant illuminated Burberry scarf, exclusive capsule collections in a signature red-check motif, and collectible holiday bears, all designed to appeal to a broad luxury audience. The collaboration extends beyond the flagship, with pop-ups and special merchandise in twelve additional Bloomingdale’s stores, and is supported by a robust digital campaign, out-of-home advertising, and targeted email marketing. This initiative not only celebrates the longstanding relationship between the two brands but also leverages immersive experiences and product exclusivity to attract diverse customer segments. By integrating storytelling, exclusive gifting, and multi-channel engagement, the campaign positions both brands at the forefront of experiential luxury retail, setting a new standard for holiday activations in the sector.

IADS Notes: The Bloomingdale’s and Burberry collaboration, launched in October 2025 (“Bloomingdale’s unveils ‘Happy Together’ campaign featuring Burberry collaboration,” WWD), exemplifies the strategic use of immersive retail and exclusive products to drive engagement and sales. This mirrors similar multi-channel holiday campaigns by Nordstrom (“Nordstrom unveils the holiday campaign,” Press Release, October 2025) and Falabella (“Falabella enhances its physical and digital offerings for Christmas 2024,” Press Release, December 2024). The approach reflects a broader industry movement toward experiential retail and innovative brand partnerships, as department stores seek to differentiate themselves and build lasting customer loyalty.

Bloomingdale’s and Burberry holiday collaboration