What: Japan's secondhand fashion market continues to grow robustly, driven by both domestic and international shoppers, despite fluctuations in the yen's value.

Why it is important: The enduring strength of Japan's secondhand market highlights the country’s unique appeal in vintage and archival fashion, showcasing a resilient sector that attracts global attention beyond just favourable exchange rates.

The decline in the Japanese yen has spurred a surge of international shoppers seeking bargains on luxury and designer secondhand goods in Japan, boosting sales in a market that was already thriving due to its reputation for quality and variety. Even as the yen rebounds, Japan’s secondhand fashion industry is expected to continue growing, driven by both local frugality and international demand for high-quality vintage pieces. This trend has been amplified by social media platforms like TikTok, making Japan a top destination for thrift shoppers worldwide.

Japan’s secondhand fashion boom thrives beyond the yen’s weakness