What: Rinascente has launched a lavish Chanel Wonderland takeover, marking a significant holiday season event.

Why it is important: The collaboration with Chanel signifies a pinnacle in Rinascente's strategy as a media company and a remarkable achievement in driving record sales.

The Chanel Wonderland concept encompasses multiple store floors, windows, facade, and arcade, featuring a captivating light show using Twinkly mapping technology and thematic decor. The lower floor is transformed into a dedicated Chanel Beauty universe, boasting an immersive pop-up boutique featuring makeup, skincare, and fragrance products, as well as a temporary café with a French-inspired menu. Various Chanel activations are dispersed throughout the store, including a dedicated shoe corner, an eyewear space, and a permanent Chanel Beauty corner.

Rinascente on track to hit EUR 1b in sales and unveils Chanel takeover