What: Zalando is launching a beta version of a fashion assistant powered by ChatGPT.

Why it is important: The technology will make navigating the website easier and help customers find items that meet their specific needs.

The assistant will allow customers to ask questions in their own fashion terms and words, making the website’s large assortment easier to navigate and sort through.

Customers can ask the fashion assistant what to wear for a specific event in a specific location, and the bot will understand what the weather is like and what kind of event it is and provide a written explanation with recommendations.

In the future, this may be combined with customers’ preferences, like brands they follow and products that are available in their size to deliver a more personalized selection.

Zalando launches ChatGPT assistant in Germany, Austria, UK, and Ireland