What: Harrods is investing heavily in destination dining through the property, having opened a handful of notable dining and drinking spots in the past year and a half.

Why it is important: Many retailers are leaning into restaurants to attract customer traffic and save high-end shopping venues, but Harrods is taking it to another level with its highest-profile dining spot Studio Frantzen, slated to open on Nov. 28 on the store’s top two floors.

The restaurant is the first UK outpost for Bjorn Frantzen, one of the few chefs in the world with two restaurants with three Michelin stars: his eponymous flagship in Stockholm and Zén in Singapore.

In 2024, Harrods will become home to Dave Pynt, another chef hailing from a Michelin-starred restaurant and owner of Singapore’s famed barbecue spot Brunt Ends.

Following Harrod’s other successful F&B initiatives, such as the inaugural Jimmy Choo Café and Europe’s first Tiffany Blue Box Café, which scored 1,100 bookings in one day, success is almost guaranteed for Studio Frantzen. In a little over 24 hours after opening reservations, Studio Frantzen logged some 1,500 bookings from all over the world, yet the restaurant maintains that walk-ins will be accepted.

Harrods restaurant sales are up 44% for the first three quarters of this year, compared to the same period in 2019.

Harrods bets big on fine dining destinations