What: For the 2022 holiday season, Dior will strengthen its relationship with Harrods with a multi-pronged event lasting from November 10 to January 3.

Why it is important: Dior traditionally stages a summer pop-up in the London department store but is set to take over Harrod’s iconic Christmas displays, showcasing 44 windows, staging events on every floor, displaying the Dior compass rose in lights on the façade, along with a pop-up café.

Dior will launch a dedicated app for visitors to book slots for their exhibition that features small-scale reproductions of their Paris flagship, founder Christian Dior’s childhood home and Château de La Colle Noire. Harrods will carry exclusives and pre-launches alongside the 15-minute immersive Dior walkthrough attraction.

Dior to take over 44 windows at Harrods