What: Le Bon Marché is addressing the wellness trend with an intimate salon for face and body treatments.

Why it is important: While other luxury department stores are opting for large spaces dedicated to wellness, like Galeries Lafayette’s recent 3000-meters squared space, Le Bon Marché is unveiling a 152-meters squared salon focused on intimacy and services in partnership with their brands.

The new beauty centre, L'Institut, is on the top floor of Le Bon Marché, in the extension of the Salons Particuliers, installed in 2019 in place of former offices to welcome customers during private style advice meetings. Soft colours (beige, water green, etc.) and warm materials (light wood, velvet, carpets, etc.) were favoured.

This new space will be put into service on September 1, while treatment reservations will be possible on the e-shop. The Institute houses six treatment cabins dedicated to beauty and well-being, equipped with heated beds and adjustable lighting, in which teams of experts from partner brands will work throughout the year.

Le Bon Marché beauty salon