What: Selfridges transforms their Corner Shop into a well-being destination in-store to focus on curating sex- and sleep-enhancing products and services.

Why it is important: Selfridges’ Corner Shop is transforming into well-being destination called “The Feel Good Bar.” The concept will include products, services, and professionals on standby to advise clients in improving their sleep, sex, and overall health.

Selfridges highlights the pandemic’s acceleration of the well-being ecosystem becoming more holistic and tech-driven. Supplements, superfoods, and ingestibles were up 125 percent since last year and almost 700 percent compared to pre-pandemic.

The department store is differentiating through a more biologically based offering that includes at-home health tests that allow customers to inspect their genes, blood, thyroid, and more. Many luxurious and unique health-based experiences like acupuncture sessions, IV drips, bio-hacking, and oxygen therapy will become available later in the year. Throughout July the cinema at Selfridges will convert into a sleep session area, allowing customers to take time out between shopping to nap.

Well-being will be extended throughout the store with chef Matthew Kenney offering a plant-based menu and an organic and biodynamic wine list at his restaurant Adesse on the second floor.

Selfridges introduces “The Feel Good Bar”

Going further: Selfridges “The Feel Good Bar”