What: New filters according to diet, allergens or specific requirements are introduced to help customers with a specific diet to shop.

Why it is important: Wellness is everywhere and customers are increasingly concerned about their health as a whole. It is more than probable that this type of filter will generalize.

Walmart has partnered with Sifter, a diet-specific shopping specialist, to offer a new way to shop in their stores through Shop-by-Diet. This new app allows customers to scan grocery items to determine if they align with dietary needs.

They can also flag allergens, or desired categories (gluten free, plant based, etc…). According to Walmart, 200 m customers are following an alimentary diet and 85 m are avoiding specific types of food for health reason.

Walmart launches a shop by diet shopping app