What: The updated programme has been reimagined to “instantly” reward customers with a range of personalised benefits and a 5% cash-back offer.

Why it is important: Customer incentives are key this year even for higher-end retailers as the cost of living rises alongside inflation. That extends to loyalty schemes and easier payment options.

Points, earned across shopping, dining and by downloading the Harvey Nichols app, are then converted into cash rewards that can be spent online and in store. As members spend more, their points level increases and benefits build, offering up to 5% cash-back. Unlike many programmes, this is redeemable at any time, notes the retailer.

As part of the Rewards programme, members are also able to choose from up to 14 personalised benefits and select “those that matter to them most”. The higher their membership level, the more to choose from.

Harvey Nichols relaunches rewards loyalty programme