A good reason for stores
What: The benefits of buy online pick up in store
Why it is important: The buy online pick up in store service confers some very real advantages to omnichannel retailers
Based on large surveys, the authors detail some of the benefits enjoyed by retailers offering buy online pick up in store service. Post pandemic, they argue that the Buy Online, Pick Up In-Store model may be the best option, as it provides many of the advantages of online shopping without many of the downsides of other types of digital shopping experiences.
“Buy Online, Pick Up In-Store” Gives Retailers an Edge
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