On Running releases sustainable running shoe subscription
What: Premium exercise brand has launched a fully-recyclable zero-waste running shoe.
Why is it important: It is only available to rent via a monthly subscription service.
The Cyclon running shoe is made from castor beans. When the shoes reach the end of their life, which the brand estimates to be after 400km, the user can request a new pair of Cyclons. Once those arrive, they send their old shoes back to On in the same packaging, and the brand takes care of recycling.
Runners pay GBP 25 per month to subscribe to, or rent, the shoe.
On Running releases sustainable running shoe subscription
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