What: A talk from Anne Pitcher at the CEO summit

Why it is important: Some of the key messages delivered give a hint of the Selfridges’ group strategy and could be very well examples to follow

After the BoF last week, Anne Pitcher gave an interview to WWD where, in addition to the reflection over 2020 and its consequences, she detailed some of her insights, which should be considered by other department stores:

• On sustainability: all stores are now powered by green energy, with a plan to reduce carbon footprint by 100% and greenhouse gas emissions by 64% within 2050. She also mentioned new ways to sell and shop, such as the Oxfam shop in shop (initially launched as a popup),
• On the role of department stores, “places for social and human experiences”, with a need to think beyond sales and look to hotels, museums and galleries, a position that we also explored earlier this year in various articles and the White Paper, to become houses of content and experience.

2020 CEO Summit_ Anne Pitcher and a Year of Radical Thinking at Selfridges

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