Selfridges Group’s boss on post-covid new directions

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Dec 2020
 |  
Business of Fashion
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What: an interview with Selfridges Group CEO Anne Pitcher


Why it is important: Anne Pitcher discusses the future of Selfridges, and of retail globally. She talks about emerging trends and the repositioning of the company


In an interview with BoF, Selfridges Group CEO Anne Pitcher talks about the opportunities she sees for the group and for retail after the pandemic. She strongly believes that it is time to bet on the local community, especially for flagship stores located in big cities (see IADS Exclusive articles: The rebirth of local retail and Adapting to new consuming habits).


She also acknowledges that customers’ shopping habits will continue to evolve toward a more responsible consumption and therefor the retailer will reinforce its commitment to sustainability through its sustainable initiative Project Earth launched last August, with plans to change the way we shop by 2025.


Selfridges’ Anne Pitcher on the Sudden Pivot to Local Shopping




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