What: a shop-in-shop dedicated to wellness.

Why it is important: just a few days ago, US Kohl’s announced it would review its assortment to put the focus on casual wear, and launch a new athleisure private brand. Following this lead it is now opening a space dedicated to wellness.

With consuming habits continuing to shift toward a more healthy and casual lifestyle with a focus on home, cares and casual wear, Kohl’s is now piloting a new essential goods concept: Kohl’s Wellness Market. The shop-in-shop experience features an assortment of products across home, beauty, personal wellness, baby and pet care; with a focus on clean, natural or sustainable products.

The new concept launches in 50 store locations as well as online, and is part of Kohl’s strategy to further establish itself as a leader in active, casual and wellness lifestyle.

Kohl’s Introduces Essentials with the Wellness Market

Related item:

• Kohl’s bets on athleisure; launches new private brand