What: Vestiaire Collective launches its first men’s resale report and dedicated men’s platform, highlighting rapid growth and new consumer motivations in the luxury second-hand market.

Why it is important: The rise of men’s resale demonstrates how affordability, sustainability, and regional brand preferences are reshaping luxury retail and driving global engagement.

Vestiaire Collective is intensifying its focus on men’s fashion with the launch of its first men’s resale report and a dedicated shopping experience for men, reflecting a strategic response to rapidly growing demand in this segment. The platform’s men’s assortment has surged by 88% over the past three years, making it one of the fastest-growing categories. Key motivations for male shoppers include affordability, with 79% citing good deals as their primary reason for buying second-hand, as well as the appeal of rare and unique pieces and a growing emphasis on sustainability—20% of men highlight environmental benefits as a key driver. The report also reveals strong regional differences in brand popularity, with Louis Vuitton, Dior, Prada, Gucci, and Burberry leading in different markets. Vestiaire’s global approach, supported by influencer marketing and digital campaigns, is democratising access to luxury resale and fostering a vibrant international community of buyers and sellers. This evolution positions men’s resale as a pivotal force in the circular fashion economy.

IADS Notes: Vestiaire Collective’s men’s resale strategy aligns with broader market trends, as noted by Forbes (September 2025) and The Economist (March 2025), which highlight the $100 billion global second-hand market driven by affordability and sustainability. Inside Retail’s coverage of Japan and Australia (December 2024, February 2025) illustrates the global reach and regional nuances of second-hand adoption, while Retail Asia (December 2024) confirms that rising living costs and environmental awareness are accelerating second-hand shopping worldwide.

Vestiaire Collective launches men’s resale report in support of new men’s business

Vestiare Collective: Future of Resale Menswear Edition 2025 Report (French)